Course Objectives
This one-day hands-on workshop is specially designed for company spokesmen
 To provide them with an understanding of how the Media works, their objectives and expectations
To equip them with practical tools and techniques to help them deal effectively with the media in a variety
of situations.
To enable them to handle with ease and confidence, one-on-one media interviews in situations specific to
the company’s business environment.
To guide them in ensuring that every media interview achieves the objectives intended.
Methodology
Each participant will have the opportunity to handle Q&A from the media.
All media interviews and media conferences will be videotaped and played back to participants for
effective evaluation.
Each participant will be given a copy of their performance on videotape to take home for further review and improvement.
Recommended One-on-One Coaching on a Specific Event Basis
After attending the Facing the Media program, Personal Empowerment offers one-on-one personalized coaching
on a specific event basis. Prior to a specific media event, trainers will prepare the individual on how to handle
the media. Every individual is unique, therefore personalized coaching is invaluable which include tailored solutions
to suit individual communication styles, the message and the media at hand.
Our trainers will address issues such as confidence, charisma, pronunciation, intonation, body language, picking
up cues from the media, maintaining control and focus, diplomacy, political correctness and cultural sensitivities
specific to the media event at hand.
Contact us for Facing The Media
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